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What would it be worth if prospects and customers truly saw your company as unique? In her book, “Different: Escaping the Competitive Herd,” Harvard Business School marketing professor Youngme Moon argues that “the ability to compete is dependent upon the ability to differentiate from competitors.” However, she goes on to say that “the number of

“The biggest risk is the one you don’t take” is a mantra you’ll hear motivational speakers deliver in their presentations to make the argument that you should throw all caution to the wind and go for it (whatever “it” is). And while that may be a good piece of advice to get someone to take action on

There is an endless number of things a business owner should do for their business to be successful. They must develop a product or service that can attract customers, hire and train a team to oversee day-to-day operations, implement marketing strategies and so much more. While all these tasks are essential for your business to

The rate of cyber-attacks has significantly increased over the past few years. Businesses of all sizes are at risk of becoming victims of them, which is why it’s crucial that every business owner and leader is aware of the most common cyberthreats impacting the business world today. Being aware of common cyberthreats and developing plans

Establishing effective and efficient cyber security policies is one of the most important aspects of protecting your business. We often discuss why cyber security is so important and the different cyber security practices your business can implement. We also mention how advanced cyberthreats and cyber-attacks have become as hackers improve their tactics and technology. For